This screenshot, posted to Reddit's gaming board, is taken from the iOS MOBA (multi-player online battle arena; eg: League of Legends and Defense of the Ancients) game Heroes of Order and Chaos. This reflects what gamers in China have been struggling with for some time now-- basically that they are not a part of the "world" or the "globe" as the industry sees it. Such as during Starcraft II's "global release" (which did not include China), and Chinese microbloggers wrote,
How can China be on such a lowly planet like Earth? It looks down its nose at Earth; earthly China is merely a strand of reflection from the pinnacle of culture in the whole universe. So, henceforth any official or unofficial remarks about the whole world will definitely not include China.